🖌️ Generate professional images with GPT-4o [Workshop]

Hey there.

Creating images with AI has always been… fun.

But, to get real business results with AI image generators many professionals have still needed more accurate text, precise control, and content-relevant outputs.

Last week, OpenAI’s GPT-4o changed everything.

With the right techniques, early adopters are using the new capabilities to generate practical, consistent results with unprecedented precision and context awareness.

If AI image generation isn’t a part of your workflows yet, there’s a very good chance this is the update you've been waiting for.

Members of The Rundown AI University are exploring real-world use cases that go beyond the hype, with:

Near-perfect text rendering that eliminates design bottlenecks to bring your best ideas to life

GPT-4o's breakthrough capabilities are eliminating the gap between imagination and execution, especially the accurate generation of complex text layouts and paragraphs.

By removing the technical barriers that have kept our best ideas trapped in our heads (or limited by our drawing abilities), it’s helping professionals produce high-quality materials in every field.

Now you can:

• Transform rough sketches or wireframes into polished, professional designs 

• Create UI mockups with multiple text blocks, buttons, and visual elements that appear exactly as intended

• Generate marketing assets with taglines, product details, and calls-to-actions

• Develop data visualizations, infographics, and technical diagrams with precise labeling and annotations

This innovation is helping design teams turn napkin sketches into mockups during meetings, entrepreneurs create professional website designs without hiring developers, ad managers create creative variations, and consultants prepare client deliverables — all in a fraction of the time previously required.

Conversation-based editing that transforms creative workflows and existing images

Instead of going back-and-forth with designers or spending hours editing images in design software, it’s now possible to take control of your visual creation process through natural dialogue.

The conversational refinement process means you can start with any reference image—AI-generated or not—and evolve it into exactly what you need. 

This update helps you:

• Build sophisticated visuals incrementally through natural conversation

• Maintain perfect visual consistency while making specific adjustments

• Control precise details across up to 20 different elements in a single image

• Use any image as inspiration, then add your own creative direction

These capabilities are helping sales teams tailor client presentations, educators develop more engaging learning materials, content creators maintaining brand consistency across multiple channels, and marketers customize campaign imagery for different audiences without starting from scratch.

Advanced techniques that separate the novices from the pros

While anyone can generate basic images with GPT-4o, the best results depend on:

• How you structure your initial prompts for maximum clarity

• Techniques for multi-stage refinement that maintain visual consistency

• Methods for incorporating reference images effectively

• Strategies for optimizing specific visual elements like text, faces, and backgrounds

• Approaches for different image types (photorealistic, illustrative, diagrammatic)

Most users are barely scratching the surface of what's possible.

These advanced techniques will help you go from Ghiblifying your entire camera roll to creating professional client deliverables, training materials, social media content, UX designs, thumbnails, website photography, product images and more.

And they’re the same techniques we’re exploring in this week’s workshop…

Join Dr. Alvaro Cintas tomorrow at 4 PM EDT and learn how to:

• Use the new GPT-4o capabilities to create professional-quality visuals across your workflows — in minutes

• Make the most of the conversational refinement process and editing features for more accurate results

• Apply these techniques to real-world business applications including design, marketing, and content creation

By the end of this 45-minute session, you'll have a clear understanding of how to use GPT-4o effectively in your own work, beyond the hype.

Learn both the technical knowledge and practical skills to generate business-ready visuals immediately in your workflows with a 14-day trial to The Rundown AI University.

See you inside,

Rowan & The Rundown Team

P.S. Since GPT-4o's upgrade we’ve also released two step-by-step guides at the request of our members to help them create thumbnails and generate new images from existing styles. Access our complete library of 300+ AI use cases by starting a 14-day trial here.